The Creation of the First Yogurt for Men by Rene Sampaio and Javier Lourenco

Directors Rene Sampaio and Javier Lourenco partner to co-direct the creation of the first yogurt for men, Power Yogurt with agency Vidal Partners and take home the FIAP award ‘Sol de Oro’.



Mariana Youssef directs Tok&Stok “Village”

Mariana Youssef takes us back to Tok&Stok fun to do projects.


Bob Giraldi inducted into the Advertising Hall of Fame

Congratulations to Rated Content partner/director Bob Giraldi who received the prestigious induction into the Advertising Hall of Fame. He is the first film director ever elected. He will join a prestigious Hall of Fame class of 2013 alongside Phil Knight – founder of Nike, Shelly Lazarus – Chairman Emeritus of Ogilvy Mather, Byron Lewis – founder of Uniworld, Gerry Rubin – founder of Rubin Postaer, Bob Scarpelli – chairman of DDB Worldwide and Rance Crain – president of Crain Communications.

See the whole article here.


Rated Content Announces International Collaboration with Brazil’s Fulano Film

Situated in São Paulo and Rio de Janeiro, creative Carlos Righi, producer Krysse Mello and director René Sampaio founded Fulano Filmes four years ago. Fulano has clients such as Ambev, Fiat, Kraft Foods, Tim, Santander, Samsung, Net, Itaú, Sadia, Schincariol, Grendene, Ford, Coca-Cola among others. In order to achieve this, Fulano keeps a straight relationship with Brazil’s biggest agencies: DM9DDB, WMcCann, Leo Burnett, Talent, Africa, EuroRSCG, DPZ, Young, Fischer, Publicis, LewLara/TBWA, JWT and Ogilvy among others.

Today the production company has as exclusive directors: René Sampaio, Mariana Youssef, Octavio Scopelliti, Ronaldo Soares, Carla Nobre, Felipe Hellmeister, Andre Gouveia and João Papa.

The Era of Great Cynicism and Selfishness by Joe Hollier

Director Joe Hollier made this film for CNN as a part of the 2012 election visual coverage.  The theme was “power”. Not the power at stake in the for politicians, but rather the things that power our own beliefs and actions as people.

MALBA ” Andy Warhol” by Lean Mancini

Director Lean Mancini partnered with the agency, Craverolanis and Malba (Museo de Arte Latinoamericano of Buenos Aires) to deliver an amazing exhibit– ” Mr. America, The American Culture Through The Eyes of Andy Warhol”. The project has received international recognition from several film festivals including El Sol de San Sebastian, New York Festival and Cannes among others.

Five on That Skateboard Designs by Joe Hollier

Five on that is not just a skateboarding company. It is the complete creative outlet for Joe Hollier and friends. A platform to projects which range from videos to skateboards to books to websites to apparel to prints and group exhibitions.

Project Brave, 9/11 BY WK AND Luigi Comandatore

In 2011 WK collaborated with firefighters to create a massive mural, to commemorate the 10th anniversary of 9/11 and to pay homage to the heroes of New York City. The firefighters represented all the brave people that helped New York survive this tragic event, and turn it into the city that inspired the entire world.

Sean Bones “Hit Me Up” by John Fitzgerald and Meshakai Wolf

The poolside antics of straw-hat sporting New York musician Sean Bones distil a hazy suburban safari feel in John Fitzgerald and Meshakai Wolf’s video for his new track “Hit Me Up.” Showing a late summer’s tomfoolery through the glaze of afternoon drinks, jokes and conversations, the watery video revels in the sunshine soaked 60s sounds and languid tunes that permeate Bones’ second album, Buzzards Boy, released in May.
The video was filmed underwater at the Channing Daughter’s Vineyard in Bridehampton, NY and Arnisdale Lodge in Loch Hourn, between Loch Ness and the Isle Of Skye in the Scottish Highlands.